Below, you will find many of the most common questions and answers related to the HTA’s Hawai`i Tourism Strategic Plan. If you have a question that isn’t answered here, please send it to us via our “Contact Us” page.
The Hawai‘i Tourism Authority Strategic (HTASP) will differ from the 2015 TSP in that:
• It includes a collective ambition statement that is shared and supported by the visitor industry stakeholders.
• It is strictly a strategic plan with broad, high-level strategies and measures of success. Tactical activities will not be identified.
• It is the Hawai‘i Tourism Authority’s Strategic Plan, yet it will be sufficiently broad and high-level so that visitor industry stakeholders can also move Hawai‘i’s visitor industry forward.
• The strategies will be focused on what the HTA is able to affect so that the HTA will be better able to manage and produce outcomes to reach the plan’s goals. This is different than the 2015 TSP where HTA was not the lead agency on all the nine strategic initiatives, thus making it difficult to reach targets and track measures.
The HTA staff is currently conducting additional assessments to develop the Hawaii Tourism Strategic Plan (HTASP). The HTASP will be presented to the HTA’s Board of Directors for comment, and HTA Board approval by the end of 2015.
The development of the HTASP is led by HTA staff. HTA has contracted with John Knox & Associates to facilitate the HTASP planning process. John Knox’s team consists of Hospitality Advisors LLC’s Joseph Toy, Marketing Management, Inc.’s Frank Haas, Linda Colburn of Where Talk Works Inc., and Peter Adler of Accord 3.0. The HTA has also gathered over 200 members of the visitor industry, private businesses, non-profits, community members, and HTA board members and staff to gain their opinions and insights.
The HTA’s Board of Directors will approve the HTASP by the end of 2015.